Organic Social Media Tools
As of writing this post, Facebook has 1.44 billion monthly active users, Twitter has 302 million and Instagram has 300 million. With such a large amount of people spending so much time on social, it’s changing into one of the most vital channels for brands to utilize in order to engage with their current and prospective customers. One of the best ways to do that is a social media management tool.
Sprout Social could also be the company behind this huge list of digital marketing tools, however, we’re also some of its biggest users and brand advocates.Sprout is a social media management and engagement platform for business that makes it simple for brands to effectively engage with current customers and prospective customers. You can try it for yourself for a 30-day trial.
Offerpop is an engagement marketing platform with attention on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, and more. They’re focused on transforming the method that global brands interact and convert today’s mobile and social consumers.
Email Marketing Tools
The first email was sent way back in 1971, therefore it’s kind of strange to think about how big a part email still plays in our on-line marketing strategies. However, even though it may be one amongst the oldest marketing channels, it’s by no means one of the most ineffective. In fact, it had been predicted that email marketing would be the highest target for increased investment in 2015, which is why you should explore email marketing software for your business.
With over eight million individuals using MailChimp on a daily basis, it’s one of the most powerful emails promoting platforms on the market. MailChimp’s incredibly simple platform structure and freemium plan make it straightforward for even some of the most amateur email marketers to get setup with strong email campaigns.
If you’ve dabbled with some email platforms and feel able to take it to a more advanced level, Marketo may well be the answer for you. although email may be a large aspect of its business it’s by no means the only part of the tool. Marketo permits you to mix email into your entire automated marketing campaigns.
Display Retargeting Tools
Have you ever gone to a web site, left without buying something, solely to be followed around by that company’s advertisements all around the web? These are retargeting ads, and although you haven’t heard of them there’s a decent chance that you’ve been targeted by them in the past. This channel is incredibly efficient for obtaining customers back to your web site to create a purchase or become a lead.
AdRoll is one of the most renowned names within the retargeting space, boast a client base of over 20,000 brands. Its platform grants access to over 500 ad exchanges, which incorporates most of the major social media networks. It offers a self-service platform, however, you can also leverage its staff for extra help if you need it.
Chango is an award-winning display advertising platform with strong retargeting features. With Chango, you’ll combine your own retargeting info with audience intent information that Chango accumulates, which adds a second layer of targeting to your campaigns.
Video Hosting Sites
Appears like the video has recently become the next huge content powerhouse, brands are taking advantage of, and with such a lot effort needed to make videos, it’s necessary to make sure you get as many eyeballs on them as attainable. A solid way to do this is to host them on some of the popular video sites that attract large crowds of viewers.
We’ve worked with Wistia on content within the past, and the company is such an amazing group of people. Not only does the team rock, however, the platform is superb for business looking to host, customize and share videos across the net. One among the most effective functions of its platform is the ability to incorporate a custom CTA at the end of each individual video, creating it easy to drive viewers to specific pages.
There are over 20 million individuals and businesses that trust Vimeo to host their high-definition, ad-free videos. With Vimeo, the concept is to get everybody to host some of their high-quality videos on the site, thereby driving viewers who are searching for visually gorgeous videos.